Bacardi Limited a annoncé le 24 février la nomination de Kathy Parker au poste de directrice marketing de la tequila Patron et de la vodka Grey Goose.
Kathy a été Senior Vice President, Rums, Premium Gin, Portfolio Scotch, and Haig Club chez Diageo. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Dans le secteur Mieux comprendre les organigrammes de vos clients. Parker will be joining Bacardi after a stand-out career at Diageo and Unilever where she served in a number of senior marketing, brand and innovation roles. Kathy was Senior Vice President, Rums, Premium Gin, Portfolio Scotch, and Haig Club for Diageo.
Unlike some marketers, she believes in giving custodianship of brands to consumers so they can use and share content as they wish.
Bacardi has hired former Diageo boss Kathy Parker as chief marketing officer (CMO) for Patrón Tequila and Grey Goose vodka.Kathy Parker has joined Bacardi as its chief marketing officer for Patrón and Grey GooseParker will step into the role following the departure of Lee Applbaum, who In her new role at Bacardi, Parker will drive global strategy including brand equity, architecture, positioning and integrated marketing across creative, media and experiential.She will also lead new product development and innovation across the two super-premium brands.Parker said: “Leading these two iconic brands which truly define their respective categories is a marketer’s dream.“I am thrilled to join the Bacardi extended family. Kathy Parker has joined Bacardi as its chief marketing officer for Patrón and Grey Goose . LinkedIn is the world's largest business network, helping professionals like Kathy Parker discover inside connections to recommended job candidates, industry experts, and She says compelling content is key to making a value exchange with customers, leading to initiatives such as Diageo’s sponsorship of New Year’s Eve travel.
Chez Bacardi, Kathy Parker a
Classer vos clients par dossier. "Copyright © 2020 Centaur Media plc and / or its subsidiaries and licensors. All rights reserved. Kathy Parker a rejoint Bacardi en 2020.
Kathy Parker is currently. Elle rejoint le groupe après une carrière au sein de Diageo et Unilever où elle a occupé plusieurs postes de direction dans les domaines du marketing, du positionnement de marque et de l’innovation. Kathy Parker took over as global senior vice-president of Diageo’s rum portfolio as well as the David Beckham-backed Haig Club whisky at the beginning of 2014. I look forward to immersing myself in the vibrant culture and helping fuel the ambitious growth strategy.
“Great marketing happens when you bring together creative magic and rigorous marketing effectiveness. During her tenure, she also served as Senior Vice President Marketing Innovation and led global marketing and innovation for Guinness.
“With her entrepreneurial spirit, appetite for disruption, collaborative approach and results-driven leadership, she embodies the best of our culture and is a fantastic addition to our global leadership team at Bacardi.”
Most recently, Parker was Senior Vice President for Global Premium Rums, Gins and Portfolio Scotch Whiskey brands at Diageo, where she drove transformational growth across her portfolio and completely revitalized several brands. Kathy Parker a rejoint Bacardi en 2020. Martin de Dreuille, Vice President Global Marketing, GREY GOOSE vodka, and Adrian Parker, Vice President, Global Marketing, PATRÓN tequila, will report to Kathy when she joins later this year. If you continue to use this site, you consent to our use of cookies. Ajouter vos notes personnelles.
world, today announces the appointment of Kathy Parker as Chief Marketing Officer for PATRÓN tequila and GREY GOOSE vodka.