He quick-to-market capabilities, allowing the brand to be nimble and leverage
The founders struggled to retain control before and during the process, which spooked some potential lenders and buyers. key trends and create strong value for its customers. Diekmann, who begins the role August 17, will be tasked with stabilizing the nonprofit organization's finances and restoring confidence in its board of directors. Authentic Brands Group (ABG) has announced the appointment of former H&M
brand collaborations that continuously surprise and delight customers. Under his leadership,
"Forever 21 is a powerful retail brand with incredible consumer reach and a wealth of untapped potential," Jamie Salter, CEO of ABG, said in a statement. Kulle, who did not immediately respond to request for comment, joined Forever 21 in early February, according to his personal LinkedIn account.
Authentic Brands Group (ABG) has announced the appointment of former H&M executive Daniel Kulle as the new CEO of Forever 21. Forever 21 is placing its bets on a new executive chief — one who previously served two decades at rival fast-fashion giant H&M.
Persson and as a steering group member for three new digital startups Closing down and sale signs sit in the widows of a Forever 21 store in London.Closing down and sale signs sit in the widows of a Forever 21 store in London.His arrival signals a shift for Forever 21, which was tightly controlled by its founders until last year’s bankruptcy filing.
Company seeks to regain footing after emerging from bankruptcy
Those that don’t comply with new standards will be given a chance to make changes.“It’s going to be a lot of work, a lot of things need to be done, but we have the ambition to go toward a much more purpose-driven company,” Kulle said.The merchandise team, which for most of the company’s history was controlled by its founders, will undergo an overhaul as well. He will also oversee new in-store events and expand Forever 21’s loyalty program and stable of partner brands.These goals may prove challenging as the retailer seeks to rebuild its business following bankruptcy.“We have to get everything going again because there’s been some bumps in the road,” Kulle said in an interview.
NEW YORK, United States — Ailing retailer Forever 21 has landed a new chief executive: Daniel Kulle, a 23-year veteran of one of its biggest competitors, Swedish fast-fashion behemoth H&M.
When Forever … within the H&M Group.At the retailer, Kulle was credited for expanding its bricks-and-motor They’re willing to dole out more money for clothes with a lower environmental impact, according to a study by First Insight Inc. released in January.Kulle said sustainable fashion is the future, and this will be reflected in Forever 21’s supply chain.
well-respected, progressive fashion executive, and we are thrilled to As CEO of Forever 21, Kulle will leverage his vast digital expertise to modernize the brand’s content and social media strategies.
welcome him to the team.”
For now, consumers can expect more Instagram, Facebook and short-form content.“Don’t be surprised if Forever 21 is in the entertainment business,” Salter said.Forever 21’s core shoppers -- teens and college students -- have increasingly migrated to apparel chains that promote sustainability, such as resale and rental subscriptions. structure, which combines ABG’s marketing prowess with Simon and Forever 21 founder Do Won Chang Forever 21 names former H&M US boss Daniel Kulle as new CEO.
leadership, Forever 21 is expected to sharpen its focus on seamless
Dive Insight: Forever 21 enters a new era with its appointment of an executive with fast fashion experience as its head. Forever 21 currently has 593 stores globally.